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With more than twenty years of methodological and industry experience in the US and abroad, Tracy understands the importance of maintaining focus on organizational learning priorities and business needs throughout insight development engagements. Tracy’s experience spans government, technology, wireless, retail and consumer products including senior marketing and market research positions. While at the U.S. Census Bureau, Tracy designed and executed all stages of cognitive and methodological research, developing research methodologies in use today. Later at Microsoft, she created insight development approaches for use within usability and product planning efforts, notably within the Microsoft Office business unit. At AT&T Wireless and later at T-Mobile as Vice President of Consumer Insights and Competitive Intelligence, Tracy generated insights to guide national advertising, marketing decisions and product development. Most recently as CMO and Chief Product Strategist at Iconoculture, Tracy applied her depth in marketing and research to develop an innovative suite of cultural trend product capabilities and an accompanying brand.
Tracy has been a recognized fellow at the National Academy of Sciences, a post-doctoral fellow at the University of Heidelberg and ZUMA, Mannheim Germany and holds a Ph.D. in Social/Personality Psychology from New York University. She has taught Psychology, Research Methodology and Statistics courses at the University of Maryland, has several publications in influential journals and books, as well as numerous invited presentations at professional conferences.
Based in Seattle, Gnosis Research employs a band of seasoned professionals who all have the uncanny ability of turning data into actionable insights. |
